We are dedicated to promoting safer values that produce better results.
Our research strategy revolves around identifying & evaluating undervalued stocks that offer potential for long-term growth, prioritizing companies that pay regular dividends. Our focus on highlighting undervalued dividend stocks provides investors with dependable options to acquire steady income streams & future capital appreciation. We determine our watchlists by using a variety of tools & metrics to evaluate a company’s price relative to their financial situation.
Stone Zhang - Founder & Writer
Before I gained over a decade of real estate, investing, content experience, I began my journey providing free handy-man labor for my parents at the age of 10. My mom and dad were building their own real estate empire at the time, and I witnessed firsthand that buying, fixing, and then renting out space could generate real money. At 15, I started a side-hustle into real estate videography, serving the expensive Bloomfield Hills & Birmingham market. Through real estate video, I learned two things:
1. people often try to de-emphasize undesirable aspects of their assets to prevent prices from dropping, and
2. although real estate is usually a great investment, it can become a very poor investment if you overpay & over-finance.
Over the next 10 years, I pivoted my service-based videography business towards an ownership business that “buys, improves, and sells” digital brands, as well as invested my prior real estate knowledge & accumulated dollars into a growing portfolio of my own properties, REITs, Stocks, & ETFs.